Founder: Chelsea Jones

Founder Chelsea Jones wearing the STRATA.Hello Gorgeous! This brand began with the quest to make women's heels feel better. To feel more support, flexibility and cushioning all at once.

It all started while working in investor relations, wearing heels for work everyday. One day I got home, my feet throbbing in pain, saw my running shoes at the front door and thought: I wish high heels could feel more like running shoes. I then started to notice how often other woman would complain about their heels and decided I might be the person to fix this problem.

So, I started sketching, cutting up shoes, and researching the possibilities. The original concept being the SKIGH High Heel, has been tested, redeveloped and improved several times over to create what you see today: the look of a high heel, the feel of a running shoe. Along with a very talented design team in Brazil, our designs have been featured in Shoe Retailing Today, Chicago Woman Magazine, DNAinfo Chicago, and Women's Wear Daily: Footwear News where they won People's Pick for Comfort. 

Every purchase and rave review is a vote towards making things better for women, by way of great shoes.

Enjoy the journey,