Areas of Focus
User Research
Understand what matters most to customers before you build.
Validate ideas, test assumptions, empathize and gather real user insights, and guide product and marketing decisions.
Product Development
Turn concepts into solutions that best serve the customer.
Refine concepts, design human-centered solutions, and manage the path to production, from prototyping to testing and production.
Go-to-Market
Bring your product to market with clarity and confidence.
Plan packaging, pricing, communications, eCommerce website, and sales channels to ensure your product reaches the right customers successfully.
Chelsea Jones, Design Strategist
Over the last 16 years, I’ve built an international footwear brand across e‑commerce and retail, and helped 25+ clients manage their communication strategies.
Now, I help founders use design thinking to refine ideas, create great products, and bring them to market with confidence. So they can focus on what they do best.