We started the company to make shoes feel better for women. To feel more like running shoes with more cushioning, flexibility and support built-in. So women can feel dressed and ready, without having to think about their feet.
Based in Chicago, and made in Brazil and Colombia, we've served thousands of women worldwide with easy online ordering and friendly customer care.
Founder, Chelsea Jones
Behind the Brand
Growing up as an athlete, I changed from running shoes into high heels for work in communications.
One day I got home from work, feet throbbing in pain, saw my running shoes at the front door, and thought: What if high heels could feel more like running shoes?
Inspired by Running Shoes
We work with premium, small-scale, family-run factories in Brazil and Colombia.
Visiting the factories regularly, we work closely with the shoemakers, seamstresses and technical designers to get the thoughtful details that make our shoes unique.
Seeking out new ideas, finding solutions, and speaking with customers is what makes our work enjoyable.