We started the company to make shoes feel better for women. To feel more like running shoes with more cushioning, flexibility and support built-in. So women can feel dressed and ready, without having to think about their feet. 

Based in Chicago, and made in Brazil and Colombia, we've served thousands of women worldwide with easy online ordering and friendly customer care.

Founder, Chelsea Jones

Behind the Brand

Growing up as an athlete, I changed from running shoes into high heels for work in communications.

One day I got home from work, feet throbbing in pain, saw my running shoes at the front door, and thought: What if high heels could feel more like running shoes? 

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Inspired by Running Shoes


Ultra cushioned insoles with arch support, combined with rubber outsoles work to create softer strides.


JONESOLE™ flexible rubber soles have 5mm raised traction pads to cushion and absorb impact as you walk.


Heels, wedges and flats offer structure and support under the heel area for smooth and steady steps.


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