We're here to make shoes feel good. To feel more like running shoes with cushioning, flexibility and support built-in. To be your go-to, everyday shoes. So you can look great, without thinking about your feet.
Based in North Idaho, USA, and made in Colombia & Brazil, we've served thousands of women worldwide with easy online ordering and friendly customer care.
Inspired by the feel of running shoes
We work with premium, family-run factories in Colombia & Brazil who align with our values of respect: respect for people, quality products, and the environment.
Working closely with the shoemakers, seamstresses, technical designers, and fit testers creates the thoughtful details that make your shoes unique.
We are committed to reducing waste wherever we can and operating in the leanest ways possible.
First, we eliminated the need for added filler inside the box by replacing it with a reusable dust bag made from recycled materials.
Second, our shoe box is sturdy enough to ship on its own without the need for an additional shipping box (unless shipping multiple boxes at once).
Giving to others through encouraging words, guidance, or even shoes raises us all up.
We support women in the workforce through several charities with product and gift card donations to help their fundraising efforts.
Behind the Brand
"Growing up as an athlete, I went from running shoes to high heels for my work in communications.
One day I got home from work, feet throbbing in pain, saw my running shoes at the front door, and thought: What if high heels could feel more like running shoes?"